Elzatian AI animator · AI content creator · AI trainer

AI news · productivity

Why AI pays off for some and not others

The difference is mostly not the tool and mostly not the person's enthusiasm. Gallup's data, updated on 30 September 2026, show that among United States employees who use AI at work, the share reporting a positive effect on their productivity rises from 45% to 90% according to how many different work purposes they use it for — one or two purposes at the bottom, seven or more at the top — and that manager support is one of the two conditions most strongly associated with frequent use, yet only 36% of employees in AI-integrating organisations strongly agree their manager actively supports it. Boston Consulting Group's 2026 Applied AI Index, presented the same day, puts the company-level version of the same finding: about half of respondents now deliver some or significant value from AI, but only a small share are future-built, and the difference between them is a clear programme with named measures, not a bigger model.

5 min read 7 sections 1 October 2026 Written by Elza

Summary

Two datasets published within a day of each other at the end of September describe the same thing from opposite ends of a company. Gallup found that the more different purposes a person gives AI, the more likely they are to report a productivity gain — 45% at one or two purposes, 90% at seven or more — and that only 36% of employees in AI-integrating organisations strongly agree their manager supports its use. Boston Consulting Group's 2026 Applied AI Index, presented the same day, found about half of companies now deliver some or significant value from AI, but only a small share are future-built, and those track value with clear measures. The gain follows a decision about where the tool is applied and who owns the result.

Gallup's newest numbers are about breadth, not enthusiasm

Gallup's page on AI and workplace productivity, updated on 30 September 2026, reports that a clear majority of employees in organisations that had implemented AI said it had a positive effect on their productivity and efficiency. The more useful figure is underneath. Among United States employees who use AI at work, the share reporting a positive effect rises with how many different work purposes they give it — from 45% at one or two to 90% at seven or more. Gallup reads the benefits as sitting at the level of individual tasks, not whole systems. Leaders are likelier than everyone else to feel the gain, and they use it far more often than managers and individual contributors.

The task you point it at changes the answer

Gallup also breaks the gain down by what people use AI for, and the ordering is worth reading before anyone buys a licence on the strength of an average. Coding assistance and automation score highest, then presentations and data work. Writing and editing sit lower, and search or research lower still — the two uses most people start with, and the two where a wrong answer is hardest to notice. The gain tracks the task, so a team rolling out one assistant should expect an average. An average across tasks tells you almost nothing about the task you actually have in front of you.

BCG finds the company half of the picture moving

Boston Consulting Group's 2026 Applied AI Index, presented on 30 September 2026 from a survey of C-level and senior respondents, is the more encouraging of the two: about half of respondents now deliver some or significant value from AI, with a small share classified as future-built and a larger group merely scaling. What separates the leaders is unglamorous: they use clear measures, track the value, and actively manage what AI costs. The warning in the same data is that very few companies have a full set of AI controls in place, while many expect autonomous agents within a few years. We would rather copy the boring part than the headline.

The manager is the variable a plan usually misses

Gallup measures one organisational condition more sharply than the rest. Manager support is one of the two factors most strongly associated with frequent AI use, alongside whether AI is integrated into the workflow, and in 2026 only 36% of employees in AI-integrating organisations strongly agreed their manager actively supports their team's use of it. Where they do agree, they use AI far more often and are much likelier to say it has transformed how work gets done. A tool roll-out cannot produce that. It is the cheapest intervention on this list and the one most often skipped. That is a management task, not a software one.

What Singapore's own numbers show

Singapore's local evidence is about adoption, not breadth of use, and we will not stretch it. Answering parliamentary questions on 9 September 2026, Minister for Trade and Industry Tan See Leng said around three in ten firms had adopted AI, and that among them about seven in ten reported improvements in worker productivity. He added that more firms are redesigning roles and creating AI-related jobs than reducing headcount. The size split is where the local gap shows: smaller firms have adopted AI far less than large ones.

Our take

The finding we would act on is the spread from 45% to 90%, because it is a statement about how a person is set up rather than which assistant they were sold. It also explains the argument at every team meeting: one colleague says AI saves them a day a week, another that it is a faster way to write something they have to rewrite. Both are reporting honestly; they are using it for a different number of jobs. Breadth is itself a vanity metric — using AI for seven purposes badly is not a gain — so we would count the net after checking, not the number of uses.

As for the half of companies now seeing value, we hold it lightly: these are self-reports from senior leaders, in an industry whose earlier self-reports produced the pilot-to-pilot cycle everyone is trying to leave behind. The part we trust is the boring part — named measures, a manager who uses the thing, and one programme instead of eleven experiments.

Where this is taught

Agentic AI Content Creator: Create, Plan & Scale Social Media — 2 Days, taught live in a small cohort. Ask on WhatsApp (+65 9188 6948) for the next dates.

See the course Hand me a brief

Keep reading

The other articles

Choosing a course

Which AI course in Singapore is worth it?

We judge an AI course in Singapore by what you leave with, not by the syllabus. The ones worth paying for end with something you made on your own material and a method you can run again without the teacher; the rest end with a certificate and a folder of clips you cannot explain.

Read more

Getting started

What to learn first in AI video

Learn the decisions before the tools. The order we use is: write the shot list, lock the character and the look, approve a still, then animate, then finish the sound — because each stage makes the next one cheaper.

Read more

Funding

Don't spend SkillsFuture Credit yet

SkillsFuture Credit can be used for courses listed on the MySkillsFuture portal, and eligibility is decided per course rather than per subject — so a course being about AI tells you nothing about whether it is claimable. Before you commit, confirm three things: that this specific course is listed as eligible, that the subsidy in the quote applies to you, and that you know what you leave with.

Read more

Commercial work

What should a small business film first?

Three videos earn their keep before anything else: a short product spot that shows the thing working, a founder or team story that explains why anyone should care, and vertical cut-downs of both for social. Brand films, event recaps and animations are later purchases — worth making once those three are already doing their job.

Read more

Short-form

AI videos that don't look fake

AI short-form reads as fake for three reasons, and picture quality is not one of them: the first second is a logo instead of a sentence, the face changes between cuts, and the sound does not belong to the room. Fix those three and an AI-made video can sit in a feed without being spotted — which is the only thing that makes it worth making.

Read more

AI news · creativity

Why AI music is flooding streaming

Because supply became almost free and attention did not. Deezer reported on 21 July 2026 that fully AI-generated tracks reached a monthly average of about 90,000 a day in June, more than half of everything uploaded to it at peak, and only 1% to 3% of its actual listening; in 2025 it detected and tagged 13.4 million such tracks.

Read more

The method behind these pieces is written out in the guides — the six stages, the four rules behind every prompt, and how a character survives a whole film.