UGC — UNBOXING AND FIRST USE
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Category: UGC  |  Level: Starter

Creator reference: Image 1 is the attached creator sheet — the same person and room as the rest of the campaign. A LOCK.

Product reference: Image 2 is the attached pack shot and the attached packaging. The outer box, the inner wrap and the pack itself all have to match — never invent packaging the brand does not make.

Vertical 9:16, phone propped on the desk looking down at the hands, then picked up to the face for the reaction. One cut only, on the moment the pack is first seen. The desk is real: a charger, a mug, a notebook edge in frame.

Locked: creator, room, packaging, product. Free: the order the pieces come out of the box.

No music, no captions, no sped-up wrapping, no clean studio desk, no hands that are not the creator's.

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WHY IT IS BUILT THIS WAY
Unboxing is the cheapest UGC format to shoot and the easiest to fake badly. Naming the packaging as a lock is what keeps it honest, and the one-cut-on-first-sight rule gives the edit a real beat to land on.