COMMERCIAL — TEXTURE B-ROLL
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Category: Commercial  |  Level: Starter

Product reference: Image 1 is the attached pack shot — the can, its colours and its label are a LOCK whenever any part of it is in frame.

Style reference: Image 2 is the attached look sheet. Match its macro language — shallow depth of field, one hard light source raking across the surface, cool grey ground, water droplets catching the light as small specular points. Never copy its layout.

Six separate macro shots, two seconds each, no camera move beyond a slow push: condensation forming on the cold metal; a slice of citrus falling through frame; liquid pouring and breaking into droplets; a hand tearing the tab; the base rotating on the counter; the last mouthful, tilted. Cut on motion, never on a still.

Locked: product colour, ground colour, lighting direction. Free: which two seconds you keep.

No text, no logos other than the real label, no people beyond a hand, no slow-motion above 120fps.

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WHY IT IS BUILT THIS WAY
B-roll is what makes a fifteen-second commercial feel like a thirty-second one. Asking for six discrete shots that cut on motion gives an editor something to build a cut from, instead of one long clip they have to chop up themselves.