UGC — THE TALKING REVIEW
--------------------------------------------------------------------
Category: UGC  |  Level: Core

Creator reference: Image 1 is the attached creator sheet — the same person as the hook, same wardrobe, same room. A LOCK.

Product reference: Image 2 is the attached pack shot. Whenever the product is in frame it is that exact pack, held in one hand, label facing the lens at least once.

Vertical 9:16, phone camera, static, held or propped. One continuous take of 25 to 40 seconds, no cuts. The creator talks to the lens, looks away to think twice, uses the product once and reacts. Speech is unscripted in rhythm: false starts and a half-laugh are wanted.

Locked: the creator, the room, the product, the single take. Free: the wording and the pauses.

No jump cuts, no captions, no music, no b-roll inserts, no before-and-after split screen, no brand voiceover.

--------------------------------------------------------------------
WHY IT IS BUILT THIS WAY
The uncut take is the credibility. Every jump cut is a place where a viewer decides this was edited by a brand, and the moment they decide that, the review stops working as a review.
